New Social Justice Ads Go After Kids    



  By: Katie Petrick
   Published : May 17, 2019




In a capitalist society, selling a quality product at a good price means your company will succeed. But in a culture like today’s America, companies continue to sell their souls down the river in order to please the woke scolds rather than produce their products free from social justice influence.

Look no further than this week’s examples of campaigns for cookies, shoes, cartoon programs, and athletics. The common thread is that all of these are aimed at children, trying to reach the next generation with activism and false realities.

On Sunday, Nabisco’s Chips Ahoy! released a video on Twitter of a drag queen to promote all the “drag mamas” on Mother’s Day. The video is a long rant performed by Jose Cancel, or by his stage name Vanessa Vanjie Mateo, who was a contestant on RuPaul’s Drag Race.

Cancel says he is so thankful that his mother loves him through all of his craziness. OK, fine, that is wonderful that you have a supportive mother. But then, Cancel tells the audience who should be celebrated on Mother’s Day.

“What’s a sweet gesture to do for your mama—your real mama, your drag mama, whichever mama, somebody, whoever take care of you, whoever you feel or consider your mama—it’s their day today, get them a cookie,” Cancel said.

When the company faced some backlash in the comment section on Twitter, Chips Ahoy! thought it wise to mock the public by accusing commenters of being the ones in the wrong. The cookie company would have been much better served by a lovable, blue monster who eats cookies.

Speaking of a childhood character on PBS, the Public Broadcasting Service, once home to icons Mrs. Julia Child and Mr. Rogers, has put it upon itself to ruin childhood shows, including Arthur. The cartoon was written for an intended audience of 4-8 year-old kids to teach about growing up and working with family and friends. This was the focus until the premier of season 22, when PBS decided that the third graders must celebrate the wedding of their teacher, Mr. Ratburn, to another male character. Children are expected to normalize and celebrate a male rat marrying a male aardvark, and the reaction has been mostly shock that Arthur was still on air.

This type of normalization makes sense for why Converse, an athletic shoe company, is comfortable launching a line of shoes specific to the LGBTQ+ community and promoting a pre-pubescent drag kid as the spokesperson. The Pride Collection features Desmond Napoles, an 11-year-old boy who, in December 2018, paraded around in a bar, dressed in drag, while dancing for men and getting dollar bills thrown at him.

Converse became a subsidiary of Nike in 2003, so it now makes sense based on Nike’s own latest campaign. The company has been pushing the USA women’s soccer team and using girl power to push female athletes to chase their dreams in the “Dream With Us” campaign.

Nike’s video ad features lines about ending gender inequality, pushing sports to accept you just as you are, and to be a 13-year-old who goes pro. And it ends with the women’s soccer team, complete with co-captain Megan Rapinoe, who decided this week that she is a walking protest, and she will no longer stand for the national anthem. Rapinoe has been kneeling for the national anthem since 2016, but for a recent interview she told Yahoo Sports what else she intends to do.

"I'll probably never put my hand over my heart. I'll probably never sing the national anthem again,” Rapinoe said. “I feel like it's kind of defiance in and of itself to just be who I am and wear the jersey, and represent it … Because I'm as talented as I am, I get to be here, you don't get to tell me if I can be here or not. So it's kind of a good ‘F you' to any sort of inequality or bad sentiments that the [Trump] administration might have towards people who don't look exactly like him.”

Nike has not learned much in the follow-up to the “Dream Crazy” campaign, which featured once-quarterback, now-activist Colin Kaepernick. The campaign slogan read: “Remember to believe in something. Even it means sacrificing everything.” Rapinoe follows suit, earning her woke status, but it will be the decision of the consumers, as with all of these companies, to decide if they are buying what is being sold. They make the decision to ‘just do it’ or to say ‘F you’ to any or all of these companies.

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